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Sweden
Home to some of the world’s most renowned brands like Ikea and H&M, and some of the most beloved talent like Abba, Roxette and the lead singer of Ace of Base to name a few, for a country with a population of over 10 million, Sweden is extremely rich in nature’s bounty as well as innovation, technology, art and culture and is also one of the ...
Swedish Lapland
This arctic part of the country is rolling hills and roaring rivers. Whereas it presents vastness in its woodlands, its utterly romantic and adventurous at the same time. Come here for the northern lights, for skiing, for fly fishing, hiking and some of the best road trips you can ever experience.
The destination Swedish Lapland covers 25% of Sweden and has the highest mountains, the deepest lakes and the largest forests. From the Arctic Alpine landscape of the mountains to the more urban Arctic settings along the coast, you’ll find an exciting destination the size of Austria but with a mere 300,000 inhabitants. Rich in nature, and with little in the way of crowds. Driving through the destination is not a bad idea at all. See how the landscape transforms. Meet the shifting seasons. Find your inner driver, somewhere in there under the midnight sun or the northern lights.

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Swedish Lapland
Swedish Lapland, a vast and enchanting wilderness in the northern reaches of Sweden, offers an array of unforgettable experiences. Here, visitors can witness the mesmerizing spectacle of the Northern Lights dancing across the Arctic sky, or embark on thrilling adventures such as dog sledding and snowmobiling through pristine snow-covered landscapes. Explore the indigenous Sami culture and traditions, visit the iconic Icehotel in Jukkasjärvi, or take a tranquil reindeer sleigh ride under the midnight sun. With its breathtaking natural beauty, rich cultural heritage, and myriad outdoor activities, Swedish Lapland promises an unforgettable journey into the heart of the Arctic.

Abisko National Park
Explore the pristine wilderness of Abisko National Park, known for its dramatic landscapes, including the majestic Torneträsk Lake and the famous Aurora Sky Station, offering unparalleled views of the Northern Lights.

Icehotel
Experience the unique Icehotel in Jukkasjärvi, where you can spend the night in intricately carved ice rooms, visit the Icebar for a drink in ice glasses, and admire stunning ice sculptures throughout the property.

Jokkmokk Market
Immerse yourself in Sami culture at the annual Jokkmokk Winter Market, where you can browse traditional handicrafts, sample Sami delicacies, and experience reindeer sledding and cultural performances.

Kiruna
Visit the charming town of Kiruna, known for its iconic Kiruna Church, the largest wooden structure in Sweden, and the nearby Kiruna Mine, one of the world's largest iron ore mines offering guided tours.

Treehotel
Stay in a unique treehouse at the Treehotel in Harads, where each room is an architectural marvel suspended among the treetops, offering stunning views of the surrounding forest and the chance to experience nature up close.
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